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Forsta Plus Digital Diaries is a flexible product that can be used to research almost anything. While this is great, it's also kind of confusing when people are trying to figure out exactly how to best fit it into their process. This guide will walk you through how Forsta Plus Digital Diaries can be used across the innovation process.
1: Explore
The Explore phase is characterized by being very open in it’s exploration:
- Discover current consumer thoughts, feelings, and behaviors around a given product category
- Uncover unmet needs and the product benefits that could address them
Companies often use Forsta Plus Digital Diaries in this phase when they have done a quantitative study and want to find the "why" behind the numbers such as:
- Thoughts and feelings behind product usage behaviors
- Giving life to segmentations
- In-the-moment diaries and journals to provide contextual understanding
2: Create
In the Create phase companies want to come up with concrete product/service directions. So the end point of the project will be around what they should specifically go out and make.
- Identify and evaluate product features
- Co-create concepts and prototypes
- Optimize existing concepts and prototypes
- In-home testing of prototypes
When it comes to Forsta Plus Digital Diaries, companies often use us to understand what people want out of a specific product or service:
- How they would improve a current product they use
- Co-creation activities to share their ideas
- Hands on feedback on prototypes
- Gauging responsiveness to positioning statements
- IHUT (in home usage tests)
3: Launch
The Launch phase is all about testing final ideas either right before they are implemented or right after they are launched:
- Validate and fine-tune final prototypes before launch
- Get out-of-the-box feedback on new products
For Forsta Plus Digital Diaries, these projects are typically around:
- Ad, concept, and product positioning testing
- OOBE (out of box experiences with new products)
- IHUT (in home usage tests)