Using the Concept Canvas

The Concept Canvas can be used for a wide range of activities. The primary use is for getting feedback on products, interfaces, and concepts. Instead of just presenting an idea and having participants write text responses, Concept Canvas allows participants to interact dynamically with the image. While Concept Canvas activities are great for testing advertisements, they can also be leveraged to get feedback on a wide range of material such as:

• Website Interfaces
• Menus
• Positioning Statements
• Planograms
• Packaging
• Labels 

The Concept Canvas fun doesn’t stop with marking up images, but can be used for a wide range of interactive activities.

Note:  To use this feature, contact Forsta Plus Digital Diaries at [e-mail]. Annual Forsta Plus Digital Diaries subscribers access this feature as part of their annual license.

1: Tablet Support for Concept Canvas

Concept Canvas is supported on the following tablets and web browsers. Concept Canvas is not supported in the Forsta Plus Digital Diaries mobile application.

• iPad - iOS (11+)

  • SafariI

    Chrome

• Android tablets - (4+)

  • Chrome

You can use the following touch gestures with Concept Canvas on a tablet.

• Create a pin by tapping anywhere on the Concept Canvas image.
• View pin details by holding your finger on an existing pin for three seconds, or by tapping it in the activity roll on the right-hand side of the screen.
• Operate all other controls as you would on a desktop.

2: Learn More

Learn more about Concept Canvas activities:

• Using the Concept Canvas

• Creating Concept Canvas Activities

• Scheduling Concept Canvas Activities

• Using the Concept Canvas

How-To Guides for Concept Canvas

• Creating a 2x2 Graph using the Concept Canvas: Create a 2x2 graph to measure participants' feelings and perceptions toward different brands or products.

• Creating a Photo Metaphor using the Concept Canvas: Present participants with an image grid and have them select the images that remind them of particular brands or qualities.

• Creating a Cartoon Completion using the Concept Canvas: Create a comic book strip of user scenarios with empty speech bubbles that participants can place pins in to complete.

• Creating a Timeline using the Concept Canvas: Present participants with a timeline and have them place pins at different points to indicate how they are feeling or what they are doing at those times.